GlamSquad is getting ready to grow. The on-demand beauty services business has just announced that SoftBank Capital has led a $7 million Series A financing round, with minority participation from Lerer Ventures, AOL’s BBG Fund and Montage Ventures.

Alexandra Wilkis Wilson, CEO, GlamSquad, said: “This investment will enable us to further our true vision of being our clients’ beauty obsession.  The market response since launch has been overwhelming, and we intend to leverage the brand and consumer trust we are building into a suite of complementary services, products and partnerships nationwide that will fulfill our core mission of making getting ready a whole lot easier.”

Marissa Campise, a partner at SoftBank Capital, added, “GlamSquad has created a trusted brand at the intersection of three important categories – beauty, affordable luxury and on-demand services. We are so excited to have the opportunity to invest in a world-class team operating in a universal and recession-resistant industry.”

Back in August, GlamSquad recruited Gilt’s co-founder as its new CEO.